Businesses operate in an ever-changing landscape of consumer demands and it is becoming crucial for small businesses to establish a strong web presence. A small business blog can be a game-changer in your marketing strategy.
Did you know that over 409 million people read more than 20 billion blog pages every single month? And this is just on the WordPress platform. Despite this, it seems that not all businesses have grasped the importance of having a blog.
If you’re still looking for a reason to let that creativity flow, we’ll give you twelve:
Table of Contents
1. Blogging Builds Brand Awareness
Business blogging can be a strong communication channel for expanding your brand awareness. A well-structured blog can bring traffic and the right attention to your business. These are the cornerstones of brand awareness. Blogging supports the continual process of delivering a brand’s message in order to be associated with trust, quality, and effectiveness. All of them will boost the value of your brand.
2. It’s a Great Way to Stand out from the Crowd
The more you can differentiate yourself from other businesses in your niche, the more reasons you’ll give your prospective customers to take interest in what you have to offer. Don’t follow the crowd, allow yourself to be controversial, and to go against the grain. Of course, this doesn’t mean commenting on sensitive topics but rather sharing an original idea via a headline, for example.
3. You Can Catch Customers Searching Specifically for Your Company
Some people believe that their brand is all about a flashy logo or name, but the truth is that people often forget these elements. Most often, people simply search for the products or services they need. Blogging thus offers an unmissable opportunity to advertise your products and services, without paying for ads, directly to people actively searching for them.
4. Get New Customers from Organic Traffic
Acquiring organic traffic is hard, especially with all those PPC ads appearing on top of most organic search results today. But organic traffic remains a vital part of any businesses’ marketing strategy. Organic traffic offers very high ROI, which is excellent for small businesses such as yourself. All search engines love fresh, relevant content. This is also an opportunity for companies to insert relevant keywords that consumers search for the most. It is said that blogging is the biggest bang for your buck in SEO because your biggest investment is a copywriting whiz.
5. It Helps You Explain More about Your Products
Companies that produce useful content for their customers are more likely to be seen as an authority in the industry. Writing “how-to” guides, technical posts, customer case studies, or any other content that is truly helpful not only builds up your knowledge bank but also breeds innovation.
6. You Can Offer Promotional Material
Once you build your audience, your visitors will be able to see what discounts and promotions you are offering. It’s true, there are other ways to inform your customers about discounts, such as announcing them on social media, but it’s always better to have them visit your own web domain.
7. A Blog Is Easy to Manage
Years ago, if you wanted a website, you’d have to hire a web designer to build a beautiful, functional site. Nowadays, you can sign up for a self-hosting platform and get yourself a blog theme in minutes. Everything is a lot easier than it used to be and most of the time, you don’t need someone who knows how to code to create your blog, let alone manage it. Despite acronyms and online marketing terms that may at first fill you with dread like SEO, SERP, Keyword Research, Content Silo, CMS, plugins, widgets, and others, business blogging is an easy and fun thing to do.
8. Can Help Improve Internal Linking
Internally linking to other blog posts and pages on your website can improve your SEO. And as opposed to inbound linking, internal linking is something you can control yourself. It can help your website visitors with site navigation and lead them to the most important web pages on your site.
9. It Shows that Your Business Is Alive and Operating
Blog posting shows competitors and customers that you are keeping up with the latest news in your field. New posts give old customers a reason to revisit your website and provides potential customers with a reason to respect you as an industry leader. Consequently, your actions increase the chances of your blog visitors becoming customers.
10. Blog Posts Drive Social Media and Subscribers to Your Website
Social media and email marketing campaigns are a great way to promote your site. Including blog post links on your social media channels and newsletters spreads the word about your blog and attracts fans, followers, and subscribers to your website. These fans are then one step closer to becoming customers. The key is to keep them engaged with interesting content.
11. You Can Get Feedback
Blogging creates a two-way conversation with old or new customers, as well as industry peers. Using an interactive platform such as a blog, where your website visitors can leave comments, you can encourage feedback. Constructive feedback allows you to examine your business from other people’s point of view, which can also be beneficial to improving your services. Furthermore, you would also be building trust and authority in your brand.
12. Audiences Are Open to Blogs
Blogs are everywhere these days. After all, readers want to be informed and entertained, and a blog achieves at least one of these goals. Now more than ever, thanks to technologies such as the smartphone, you can read pretty much any piece of content on your mobile phone. We’re more connected with one another, so you should have no issue building a readership.
Final Thoughts
If you’re looking to expand your online presence, you need constant, high-quality content. A blog is one of the best ways to achieve this. Remember, anything that can bring value to your customers is something you should consider adding to your business strategy.
