Are you wondering how to grow an online business?
If you’re new to the world of entrepreneurship and just starting your business, you can’t afford to make expensive mistakes. It’s essential to educate yourself on how best to grow your business online to avoid wasting your already limited resources.
Today, the world has turned into a global village, and everyone can connect with a loved one or friend from the other side of the globe. Entrepreneurs have discovered new ways to make money by creating online businesses. If your business doesn’t have an online presence, you are likely losing a lot of potential clients.
But how do you grow an online business? Read below tips to guide you through this tiresome but exciting process:
Table of Contents
Choose the Ideal Online Platform
Choosing the wrong platform to build your business’s website is one of the most costly mistakes you can make. The wrong website platform will cost you thousands of dollars and limit your online business’s growth. This may result in decreased sales, losses worth thousands of dollars, and eventually business closure.
You wouldn’t want to close your doors so soon after starting your business. When building your website, ensure you use a reputable site builder in the market. The best website builder today is WordPress.Org.
According to a report, WordPress hosts over 30% of all websites in the market. These sites include both small businesses and major corporations. However, when looking for the right web hosting company, ensure you check their services and prices.
Different hosts have different plans for small and larger businesses. Find a hosting company that offers you everything you need at an affordable price.
Use a Functional Site with a Simple Design
Have you ever visited an online site that’s very complicated you don’t even know how to navigate? That’s one of the most frustrating things that could happen to you. If you wanted to purchase something from the website, you likely just left and went to their competitor.
A simple but functional website design is the backbone of your online business. Most beginners believe that clients won’t take them seriously if their sites are not complex and professional. The truth is, customers don’t care about the amount of money you use, and they just want a functional, simple, and professional-looking website.
Understand Your Target Audience
Your customers will be the key to the success of your business. Therefore, it’s imperative to know who they are, what they like, and why they need your products and services. The more you know about your target customers, the better you can serve them.
Providing customers with what they need is a great way to foster loyalty and grow your business. You can use the information about your customers to create a diverse digital marketing strategy that will capture and retain their attention, trust, and loyalty.
Take your time to analyze your target customers and understand their preferences and online shopping behaviors. Even preliminary market research will give you ample information about consumers. Through the data you collect, you can deduce what customers want, like, and dislike.
This is excellent information to grow and better your business. Another great way to know more about a customer is by charting their purchasing journey. The data you collect from this will be instrumental in telling you what customers like and dislike about your online business website.
Deliver Quality Content
High-quality content is vital for product description and the company blog page. The backbone of any great digital marketing strategy is giving target customers access to relevant information. The information included in a website should be engaging and attractive to keep readers connected.
Separate different portions of the article with headers, use easy language and avoid huge blocks of text. Always write factual information to avoid misleading clients. When writing about technical topics, fact-check your work based on evidence and collaborate with other sources.
Today, many websites publish fake news and toss around false information, and consumers fall for it. Customers need to see your business as a source of genuine information. That’s the only way to prove your legitimacy and enhance loyalty.
Delivering high-quality and factual information will ensure your site is viewed as an authoritative figure by Google. It also improves brand reputation and boosts search engine ranking. These rules should also apply to all content on your site, including articles, videos, photos, and posters.
Create a Mobile-Friendly Website
Over 54% of online users today use their mobile devices. Hence, every business requires a mobile-friendly website. Launching a website that’s not mobile-friendly will alienate half your consumers.
Below are the adjustments you should make to your site to be more mobile-friendly:
- Optimize video and image content for both mobile and web usage
- Improve the functionality of your site
- Enhance trappable elements of the site such as icons
- Create an easy-to-navigate website and avoid overfilling the navigation menu
- Avoid Flash video
In most cases, enhancing your website to be mobile-friendly doesn’t need a monetary investment. Key things like redesigning the navigation menu bar and modifying images to fit are easy to do in-house. Some web hosting services already handle most of these things for their clients.
The web hosting company you use will ensure your site is mobile-friendly and responsive without requiring any adjustments.
Consider Social Media Integration
The best thing about social media is that you can use it for marketing your brand without spending a lot of money. Social media platforms offer businesses a way to connect and engage with their customers for free. It’s also free to create a social media page for your business, allowing thousands of people to see your brand.
Unfortunately, creating a social media page isn’t enough. You need to inform your target customers that your business exists. The best way to do this is by doing the following:
- Adding posts regularly
- Responding to customer messages and inquiries
- Creating high-quality images, posters, and posts
- Posting about essential topics that drive engagement
- Adding social buttons such as a call or message button
- Promoting your posts
Social media marketing is one of the greatest ways to increase traffic and improve your online business. Integrating your socials on your website will also inform your users to reach you on social media too. This helps you capture the interest of millennial customers.
Diversify Your Business
Managing an online business is challenging and requires thinking outside the box. Hence, it’s advisable to diversify your operation to draw in a larger crowd. Diversification means including additional elements to your products and services to benefit your existing clients and attract more users.
Being diverse helps your online business grow and keeps you protected in case of market shifts and economic changes. Ensure you keep your business flexible and easy to adapt to changes and trends. You can do this by:
- Creating and promoting your YouTube channel
- Generating AD revenues on sites such as Google AdSense
- Increasing your inventory and selling complementary services and products
- Starting a reseller hosting business
Diversity is key when running an online business. However, you need to be proactive and stay on top of trends and styles. It may also take a bit of imagination to figure out exactly how your business can be diverse.
While knowing what your customers like will take some time, it will be worth the wait. Finding something that fits your niche perfectly will lead to increased sales and higher profits.
Use Online Free Marketing Tools
When starting your business, you likely have minimal resources. You may not have enough budget to market your business. Fortunately, the internet is full of free digital marketing tools you can use
You will find anything from marketing campaign tools to software that helps design social media post graphics. Although it will take some time to find the ideal tools that best work for your business, the results will be a more streamlined marketing strategy.
The first thing you should do is sign up for your business on Google My Business. It’s a great platform that allows your local customers to know where you are. It’s also essential for collecting essential data about your business.
If your business isn’t listed with Google, you’re likely missing out on many potential customers. Thanks to local SEO, registering your business on Google will help your local customers know about you. Most people in your area may never know about your business.
Now You Know How to Grow an Online Business
If you’re wondering how to grow an online business, don’t panic, we have your back. At Title Console, we understand that running an online business can be an uphill battle, especially if you’re just starting. Hence, we created a web-based platform to help you collect and understand reports with data from numerous sources.
We help online business owners pull website sitemaps and combine them with Google Analytics data. We want to ensure that your analytics are easy to access and understand. Sign up for a free subscription today on our site to make your online business management more effortless.