How to Create Good Titles (Technical Guidelines & Tips)

In a world saturated with information, stimuli, calls-to-action, people who write a blog, we want to be found, to be read, and that our audience likes our content enough to share it. If we want these things to happen, besides having quality content to deliver, we need to focus on creating catchy titles for your blog.

In a previous instance, we’ve gone over what is a blog post title and even some tips to craft titles. However, if we go over to the technical side, choosing a good title is a task that will take time. I hope the following 4 tips based on technical guidelines will help you.

1. Be as descriptive as possible.

Use the title either as a promise of help or as a brief descriptor for the content on your blog post. If you want someone to read your posts, the promise that they will find something worthwhile must appear in the title of your articles. Otherwise, no one will click.

Remember: It is possible to kill a good article with a bad title, but a good title will not save a bad article. If you over-promise in the title and then don’t deliver, the reader will leave, but if the title is vague or weak, no one will click.

2. Your audience is the key, analyze who you are writing for.

Knowing who you are writing for is one of the keys to the success of any blog. Therefore, the titles must be in line with the visitors you receive or expect to receive.

Of course, what the title should reflect above anything else, is the tone of the content that the reader will find in the post because otherwise, they will “bounce” and continue browsing to find content more in line with their needs.

Of course, analyzing the type of reader you’re looking for is not enough by itself. Remember to check the search queries associated with your keywords. When you have a good grasp of what people are searching for, Google your content concerning those queries. This is useful not only to determine where you’re ranking but to check if your title remains the same or if it has been optimized by Google to better rank on such searches. More on that here at Google’s developers docs.

3. The power of “how-to”, tutorials, guides, and real examples.

When you want to search for information or know something about a topic and you go to Google, you will have noticed, without a doubt, that the best-positioned results are those that solve doubts, explain how to do something, or show real examples and cases.

If we look at the real function of Google, it is easy to think that it is to provide the best information for the user. On that basis, it is logical to think that articles that offer that type of content, will rank better and will get users to solve their doubts. For example:

How I generated my first $10K with 350 comments on 47 blogs

4. 12 “hook” words you should use in an original and attractive title.

  1. Secret. Example: 10 Secrets That Will Boost Your Organic Instagram Reach
  2. New: Example: Discover the New Tool to study your competition.
  3. Beginners: Example: Seo techniques for beginners.
  4. Exclusive. Example: Exclusive information for blog subscribers.
  5. Real Case/True Story. Example: How to increase visits to your website by 386% in 10 months. Real Case
  6. Achievement or success: Example: The latest success in gliding
  7. What, Which, When, or Where: Example: Where to find the best bargains on the Internet.
  8. Numbers: Example: 5 Examples and 3 Keys to Design the Value Proposition of your Company
  9. Reasons for: Example: 7 reasons to travel around Europe.
  10. Tricks: Example: 8 Tricks to elaborate your marketing plan.
  11. Curiosities: Example: 5 curiosities from the world of soccer
  12. Alternatives: Example: 3 alternatives to Mailchimp that you didn’t know.

If you wish to go in-depth about the reasoning of these hook words, be sure to check out our article on what is a blog post title!

In summary

As a tip, try to keep your titles short, descriptive, and helpful for the reader to anticipate the tone of the content they will find. Telling what your post is about in 100 words is easy, but condensing it into 70 characters is complicated. These 4 tips based on technical guidelines will help you at least to focus on what you want to highlight and why a reader has to read what you have written instead of continuing to browse the web.

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