Are you looking for a place to eat? Maybe a movie to watch for the night? You’ve probably opened a search engine to find the answers to all your queries. The world continuously shifts to a more advanced and technologically reliant world. Gone are the days people need to go to the library to find answers to their questions. Today, we have search engines.
Various search engines provide millions of possible answers to the questions we type in the search bar. The question is, how does it all work?
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What is a SERP?
The Search Engine Results Pages (SERP) is the list that comes out of your device every time you type in a keyword or a question. A SERP page can provide you with thousands and up to millions of results that can link you to possible answers.
What is Google SERP?
Google SERP is the search result page when a user has typed in a search phrase inside google. The SERP looks different for every search and often contains both paid results as well as organic results and even organic featured snippets in many cases.
What began as a 1995 graduate school thesis at Standford University became one of the most used search engines in the world. The lead creators of Google, Larry Page, and Sergey Brin, officially launched their search engine back in 1998 and had only continued to grow in the following decades. Today, more than 90% of mobile users use Google for any type of search query.
Google had become the go-to search engine for most users and had earned a reputation that people had trusted. If a website does excellent in Google’s SERP, there will be a lot of organic traffic that will come your way.
The Power of Google SERP
In the world of digital marketing, organic traffic is one of the best things you can have. Compared to paying for advertising, where you have to pay for a company to have people visit your website, Google can do all that for you. Having your website on Google’s SERP affords you organic traffic, which equates to free clicks.
The Anatomy of Google SERP
The Google SERP can be divided into two types: paid and organic results. When it comes to Google’s paid SERP, companies can look into Google AdWords. Google AdWords lets websites be the top results of their SERP for their chosen keywords. Paid advertisement websites that are placed on top of the SERP pay Google for every click.
On the other hand, before these paid websites came, people were used to the traditional listing. The conventional listing comes with a title and description that agrees to the criteria you’ve place in the search bar. However, over the years, Google had added more features to determine which website will come in as the top result since the competition had grown fiercer than ever before.
Changes in the SERP
Other than Google, other websites also provide answers to different kinds of queries. Their search engines’ primary objective is to be able to give users the best results there. To achieve this goal, Google had adjusted its algorithms that consider all possible factors that will decide the best answer for an online query.
This amount of personalization indicates the results SERP will provide can be varied, significantly affecting a website’s organic traffic.
Overall, what once used to be a simple search engine that answers various questions can now create an effect on different websites and even businesses. Understanding how the SERP works can propel your website to greater heights.
Sources
https://www.wordstream.com/serp
https://komarketing.com/blog/understanding-google-serp-features-complete-guide/
https://about.google/our-story/
https://unamo.com/blog/seo/definitive-guide-googles-serp-features
