How to Know if a Blog Post is Worth Writing

In the modern era we live in, there are thousands of blog posts created daily. Everyone wants to get a piece of the traffic and probably sell their service or product. However, with the many blog posts available today, most are just chunks of words with no relevant and useful information.

Such posts do not attract as many visitors meaning their traffic is low. You want your blog posts to attract as many people as possible, and this will only be possible if you offer the readers something unique that adds value to their lives. That is why your blog posts ought to be meaningful and full of relevant information to the readers. But how will you know your posts offer readers some value? This guide has some simple, actionable hacks that will tell you the blog post is worth being on your site.

1. Topic Addresses Target Audience Questions and Needs

One of the important questions to ask is to whom the blog post is being written. It will be rough on your side if you do not have a target persona since you will not comprehend what questions they might be having. Once you already know your persona, you will be aware of their pain points and how you can address them. That technically means that if the blog post does not address these specific questions the reader might not be having, it is not worth it.

2. Persona’s stage in the sales process

Before writing up that content, first, ask yourself whether it is what the reader wants to see considering the stage they are at in the sale cycle. Certain content types will be appropriate and useful to readers during the different stages of the sales cycle. Categorically, the sales cycle is made up of the awareness, evaluation, and purchase stage.

Therefore, you have to assess the reader’s pain points in the stage they are currently in. If the blog post does not answer their question at the specific stage they are, then it is not worth writing.

3. It aligns with the reader’s understanding

You will often find a large group in your audience with more industry concepts than the rest. For example, you might be having readers who are beginners in inbound marketing, while others may be more advanced in the industry. So, make sure that the blog post aligns with the level of understanding of your readers. If most of your readers are more advanced customers in the industry, make sure the blog post uses the right jargon and phrases.

If the blog post talks about advanced features in the industry and your audience is a learning one, it is probably not worth writing. It will be addressing different people and will not be useful to your target audience.

4. An accessible and clear tone

Go through your content after writing it and determine if everything is as clear as it should be. In case you are having a problem writing an accessible tone, then it is advisable to write just how you would talk to a friend. If the blog post does not sound simple yet giving the right information, you probably should not just write it.

5. Written with specificity

If your blog post will not be written with specificity, then it is not worth creating it in the first place. That means it should not have general or broad statements. It should be exactly what it means, even when it comes to examples. Readers will want resourceful information that addresses their problems directly. If the content does not add value or solve their problem, they will leave the site, and you should probably not write it.

6. Uses relatable and clear examples

Real-world examples clearly bring out the message you are passing across rather than hypothetical theories. Also, ensure the examples used to demonstrate how the concept can be helpful to the reader in their daily life. Whatever the topic you are talking about in the blog post, use relatable examples that are easily understandable. That means if your post is not going to use relevant and relatable examples to make the reader grasp the concept, you should refrain from writing it.

After Thoughts

Ultimately, the perfect blog post will have relevant and useful information for the readers. If you go through the post and do not find useful content, avoid posting it. It might end up hurting your SEO.


Forbes: How To Choose A Blog Post Topic That Gets Read

Hubspot: Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

Single Grain: 7 Tips to Creating Killer Blog Posts that No One Else Is Writing

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