Interesting blog content is vital in creating strong connections and interactions with clients as well as prospects. However, a headline is a path to any blog’s content. Therefore, readers may not be interested in blogs whose writers do not understand the role of a headline-making a blog interesting. This article will have a brief but thorough insight into how to use brackets in blog post titles.
The addition of a bracket on a blog post title can have such a significant impact on the result. According to research by experts, blog post headlines with content descriptions in brackets is 38 percent more preferred by readers than those without bracketed content descriptions.
Naturally, human beings are easily attracted to visuals. Therefore, headlines with brackets are likely to attar act a larger reading audience.
In addition to increasing the number of a blog post views, the bracketed keyword has quite a significant impact on the post’s performance. A bracketed keyword, with the aid of a clear description in the entire title, prepares the reader by giving them an insight of what they are to expect in case they clicked on the post’s link.
Examples of brackets words
Here are some examples of headlines using brackets words:
- Pack for a Fishing Trip – The Tools and Equipment Needed [Guide]
- Our top 5 Secateurs for Gardening [Test]
- Knit your own Christmas sweater [How-To]
- 8 of 10 Companies We Spoke to Have Recruitment Challenges [Survey]
- Holiday Islands That Are Popular Right Now 
Why brackets work in titles
Readers are always curious and will always want to know where their reading is getting them into. As such, the use of brackets in a blog post title can be an effective pointer to clarify to a reader immediately the content format they should expect. In addition, the use of brackets on a blog post title can be used to kindle curiosity, which will go a long way to boost a writer’s credibility as well as increase the post’s audience.
With a boost in a writer’s credibility comes an audience engagement, as well as an arousal of the readers’ interest. As a result, a post’s click through rate is significantly improved, which drives a blog writer’s rate of conversion. An instance of how to effectively use a bracket to make a heading more attractive is: a third of college students in America do not have access to proper housing (survey).
However, blog writers should never make a mistake of making absurd use of brackets on their titles. This means that brackets on blog post titles should only be used when the purpose is clear and valid. Therefore, a validly used bracket will mean something to the audience, and does not cause confusion, which may make a post boring to read.
In addition, the use of brackets on a blog post title can serve to create a sense of clarity in your title. This means that readers will proceed to a post’s content without doubting what they are getting themselves into before they could even click on the post. However, writers should be careful not to ruin reader experience. This means that the writer should fulfill the expectations that they set in the title, failure to which they will lose trust with the reader.
the use of brackets on titles clearly describes the kind of content that a writer is sharing. An instance of this is, how to clean your car less frequently (video).
Indeed, the use of brackets on blog post titles cannot be overstressed. This article has given a clear outline of the use of these brackets and the role they play in making blog post titles interesting. All the best in your next blog post. Good luck!