What is Organic Traffic in Google Analytics?

Printscreen of organic traffic inside Google Analytics

Creating a blog or website is not easy if you want it to be successful. While the goal is different for everyone, some people might simply want to have more readers while there are some who want to sell products, the key to success lies with how you market your blog.

If you need to understand how having a website can increase your income as a small business, you can check out why small businesses need to have a website.

How to Check Your Statistics?

There are several resources you can use online. But it’s undeniable how advanced and useful Google Analytics is. Even big businesses use Google Analytics to check how well their website is doing. For smaller businesses such as new bloggers or small companies, Google Analytics is the key to success.

SEO or search engine optimization is the most important factor you need to look into. This can help grow your website if you know all the techniques. Search engines such as Google and Bing, among others, use SEO to keep track of which websites contain the right keywords to put in their search engine results page or SERP.

What is Organic Traffic in Google Analytics?

If you are unfamiliar with the jargons of SEO, you might be confused about the new words that you encounter while searching for ways to improve your website’s SEO rankings.

Your website visitors are often classified into different categories based on how they were able to access your website.

1. Direct Traffic

2. Paid Search Traffic

3. Display Traffic

4. Social Traffic

5. Referral Traffic

6. Organic Traffic

Direct traffic is people who got into your website by typing your URL directly to the address bar on their browsers. Paid search traffic comes from those who clicked on ads on the SERP to get into your website. Similarly, display traffic comes from other forms of ads. Meanwhile, social traffic comes from people who came from any social media website. Referral traffic comes from backlinks from other websites.

Organic traffic is visitors from people who use search engines such as Google to enter your website. All types of traffic are good, and you can focus on each of them to increase your audience. However, many businesses and SEO companies prefer to strengthen a website’s organic traffic as it requires less work and effort. Furthermore, it can be done for free.

A high influx of organic traffic means that your website is visible on the results page of search engines. Getting organic traffic is good, as the algorithms determine that your website has useful information for people who are searching for it.

With the right keywords, you can easily get into the first page of SERP. Search engines collect the input in the search bar and match certain keywords to the ones that are on your website. If the algorithm determines that your website is the most optimized against your competitors, you will rank higher on the SERP.

Google Analytics does not only count the visitors from Google but also from other search engines such as Bing and DuckDuckGo, to name a few. As long as your website visitors come from an organic search, then having a high organic traffic usually means that you have successfully optimized your website.

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