About 61% of customers‘ purchasing decisions are influenced by custom content. This means that simply creating content isn’t going to get you the qualified traffic you need today. Your content creation skills must be outstanding so that your content can rank higher on search engines.
With each update Google makes on its algorithm, it’s getting better at fulfilling users’ needs for relevant information. If your content doesn’t cater to the searcher’s intent, your business doesn’t a chance to grow to scale.
But what is good content for a website? Below is a guide that’ll take you through the basic best practices associated with content creation.
Table of Contents
Craft a Compelling Headline
Your web visitors are more likely to click on your content if it has an engaging headline. Crafting quality headlines helps you provide specific information about your brand, giving your target audience a little detail to draw them in without telling the whole story.
To start, you should create content with the optimal headline length. The ideal length should be about 11 words. Aside from the headline, your words are important, too.
For instance, headlines with instructional phrases are more likely to get several searches on search engines and also shares across social media platforms. This is because people prefer reading content that educates them.
Hook Readers with an Attention-Grabbing Intro
After your headline compels the readers to view the rest of your content, you need to persuade them to read on. Since about 57% of the page-viewing time is spent at the top page before readers scroll downwards, your intro must immediately grab their attention for them to stick around.
You can get their attention by jumping straight into the content your headline promised. The intro should acknowledge the challenges your readers are having and explain how the article will offer credible, working solutions. Also, you start your intros with a question or reliable statistics to hook the reader.
Understand Your Audience and Competition
When creating content for your website, you’re not making it for yourself. Your content should exist to help your target audience learn about your brand, and how your products and services will help them meet their needs. If you can convince them that you have what they need, they’re more likely to buy from you.
This is why you need to know your target audience and their specific needs. Conducting thorough research on your target audience will help you customize your content strategy for them. When your visitors discover your content writing caters to their specific needs, they can turn into loyal customers.
In addition, you should pay attention to what your competitors are doing. Looking at how they position their products and services through their content can help you improve your content writing strategies.
Write Clear and Crisp Content
Have you ever read content that’s hard to figure out what it’s trying to convey?
Content that causes readers to stumble can affect the amount of qualified traffic you get on your site. Don’t make that type of content for your website. If you want to know what is good content for a website, you should start by creating content for the average reading level. Unless your audience is more advanced, you should avoid complex vocabulary and syntax.
Since the average American tends to read at the 7th- to 8th-grade level, you can use a readability grading tool to ensure your writing isn’t too easy or difficult for your readers. In case your writing doesn’t match your audiences’ reading level, you can use this data to refine your content writing.
Good content creation isn’t restricted to the words used. Research shows that most of your readers’ brain is visual, meaning they process visual images faster than text. This is why you need to use images, videos, or other graphics to capture your audience’s attention.
An easy-to-read graph or chart can also help you explain a complex topic to your readers. In addition, images allow you to break up your text, making it easy to read your page. The number of images you need to put in your content may depend on your word count.
Create Concise and Understandable CTAs
As you create content, you need to know the actions you want your visitors to take on your website. Whether it’s subscribing to an email list, completing a purchase, or booking an appointment, ensure you make it clear to your website visitors through a call-to-action (CTA).
If your content doesn’t emphasize what your clients should do, you may be at a loss. Your CTAs should always focus on one action at a time to avoid any confusion. Make sure your CTA is clear, concise, and actionable so that it can get you the qualified leads you deserve.
Optimize Your Content for SEO
Good content should be SEO optimized. This means your content should be attractive to search engines so that they can rank higher on search results.
Since search engines like Google are in the business of getting people the information they’re looking for, you should use keywords that portray your audience’s intent.
You can do some research to find keywords to know what your audience is searching for and use them efficiently in your content.
Apart from optimizing keywords, SEO content should also be easy-to-navigate, safe from cyberattacks, and quick to access through fast loading.
Make Content Easy to Scan
Most web visitors will scan your content to find the exact piece of information they’re looking for. If they can’t find it easily, they’ll move on to a competitor’s site. It’s why you need to make your content easy to skim.
Ensure you include white space—the space that surrounds paragraphs and images on your content page. Although it may seem like wasted space, the right amounts of white space around your content make it more comprehensible and enjoyable to read.
You should also use headlines and sub-headers to break up your content, making it easy to read. What’s more, you can use bulleted or numerical lists instead of paragraphs heavy with text.
Layer Website Content
One good thing about having a website is that you can easily direct your readers from one page to another. You can create your content in a way that you can help readers find more great content through hyperlinking. When you create hyperlinks on relevant words or phrases, you can keep your audience engaged with your content as they move through your site.
Building internal and external links in your site can also help your SEO. All you need to ensure is that the links are relevant and helpful. But don’t overload the links as your readers won’t know what to click on. Search engines like Google recommend using a reasonable amount of hyperlinks depending on your word count.
Stick to Active Voice
Passive voice tends to be the reason for a drop in your content readability. Unlike passive voice, the active voice tends to specify the action and subject in a sentence. This helps create brief, reader-friendly sentences, making it easy for your target audience to understand.
Since active voice mimics spoken language, it helps write content the way you speak, creating an emotional connection between you and your reader. This style also puts your potential customers right in the middle of the conversation. As a result, you make the entire story behind your content more interesting.
Ensure Content is Brand-Appropriate
Increasing your brand awareness doesn’t happen instantly. But it’s important to make your brand popular with content marketing. This is why the content you create should reflect a degree of familiarity consumers have with your business and message. It can help you build trust with your audience.
Your content strategy should promote your brand in a way that reflects where your business started, your company values, and your success. These aspects give your potential clients a clear picture of who you are as a company. It also helps customers know you at a more personal level, beyond your services or products.
Why is Good Content for a Website Important?
Still not sure if content can grow your business? Here are some benefits of good content for your website.
Boost Your SEO and Traffic
Search engines play an important role in growing your business on the internet. SEO helps affect the visibility of your site on search engines. Content creation plays a vital role in SEO. By creating content, you can increase the chances of search engines showing your content to potential customers.
Generates More Sales
Good content helps build trust with your customers. It allows you to establish yourself as an industry thought leader and authority in the services and products you make. Since most clients research before making a purchase, publishing quality content like product reviews can help you turn leads into sales.
Google expects your website to have E-A-T (Expertise, Authority, Trust). You can use content creation to earn trusted brand mentions from authoritative websites. The E-A-T strategy also strengthens SEO, ensuring you rank higher on search engines.
What Is Good Content for a Website: Where to Start
Are you wondering, “What is good content for a website?” Look no further than Title Console. With the right analytics insights, it helps you create quality content that helps you drive qualified traffic to your site.
Don’t hesitate to register today to take your website content to the next level.