Learning content marketing will help grow your business, land a marketing job, and open additional possibilities. The in-demand skill enables businesses to reach more customers and expand their revenue.
Developing a winning content marketing strategy is essential for every online business. If you are wondering how to learn content marketing, you have come to the right place. We’ll provide you with everything you need to know for learning content marketing.
Table of Contents
Creating Your Content Strategy
Content is the fabric of any content marketing strategy. Content enables you to reach new customers and engage with your existing audience.
Not every blog post is worth writing. A piece of content that does not align with your objectives will waste your time. Before creating more content, assess your goals.
Every business owner’s main objective is boosting revenue. Businesses grow revenue when they attract new customers. Content marketing introduces new people to your business.
Content closes the gap from unaware prospect to enchanted customer. Understanding your audience is the key to mastering content marketing.
Write content geared towards the customer journey. Identify why people do not buy your products and create content to bust those myths.
Some people believe authors can’t make money. If you sell products for authors, create content demonstrating that it’s possible to make a full-time income as an author. The objective for some content is to break misconceptions.
Other pieces in your content strategy bolster existing beliefs but provide direction. Some writers believe they can make a full-time income from their craft, but they need proper guidance.
Tutorial content helping authors achieve their full-time income goal will resonate well with this audience. This content should lead to an offer that solves your audience’s problem.
Once you settle on content topics, conduct keyword research to discover ideas with the most search engine potential. Learning content marketing requires an understanding of SEO best practices. The E-A-T SEO Strategy is a great place to start.
Delegating Content Creation
You can either create the content on your own or hire writers to help. In the beginning, creating content for yourself is the best approach. You will become more familiar with the process and what your audience wants.
As your business grows and your availability shrinks, it makes more sense to hire writers. If your blog becomes popular enough, you can also accept guest post contributions. Some people will happily write content for your blog in exchange for free visibility.
Accepting guest contributors and paying writers makes additional sense if you publish at a high frequency. While publishing blog posts frequently can help grow your business, it is a considerable undertaking. Start solo, and build your team over time.
Creating Your Content Marketing Strategy
Once you create content, the next step is sharing your work with other people. Some content creators get lucky with an algorithm or a viral piece, but we can’t rely on luck for a content marketing strategy.
Content marketers incorporate a mixture of their platforms and other companies’ platforms. While a business has control over its website and email list, other platforms constantly change their algorithms. When platforms change their algorithm, your reach on those platforms gets affected.
Businesses use their platforms to control communication fully. They use other people’s platforms to boost their visibility. The main focus of social networks and blogging sites is to get people on your email list.
The best content marketing strategies revolve around email list growth. Every action you take should prioritize email list growth.
Rather than publish content and wait for search engines to attract visitors to your site, take a proactive approach towards social media growth. When starting out, focus on numerous social media platforms. Eventually, you will discover the few social networks that yield the best results for your business.
Stop posting on social networks that yield low results so you can focus more time on your top performers. The goal isn’t to get more followers, likes, and comments. The goal is to use social media to grow your email list and generate revenue.
Why Focus On the Email List?
The email list is an online business’ most vital asset. This list contains highly committed audience members and customers.
When you send an email, you reach your audience. No algorithm can take your email list’s reach away from you. According to Constant Contact, you can achieve a considerable email marketing ROI at $36 for every dollar spent.
Your social media ROI will change over time based on changes to an algorithm and ad spend rates. Some platforms kill organic reach, while other platforms make their ads more expensive. Both changes will significantly impact your ability to reach new people and communicate with your existing audience.
The email list is the one asset you fully control. You can communicate with your audience at will. An email subscriber gets a message in their inbox each time you communicate with them.
While you also fully control your website, some people may visit your website once and leave. They may forget about your business. A website is your second best asset.
Reviewing Your Data
You started reading this blog post because you’d like to discover how to learn content marketing. So far, we have covered content creation and marketing. However, the most valuable learning experiences come from reviewing your data.
Your data reveals customer behavior. You can see which content and products resonate with them the most. You can review comments to see which questions get asked the most.
Your data contains opportunities to serve your customers better. As your website gains traffic, review your most popular blog posts and pages. The most popular pages indicate what works well for your business.
Heavily lean on your most popular content as inspiration for future content ideas. If something already works, continue on that path.
You can also review social media engagement across your platforms. This data will help you prioritize social media platforms and the content you post on each one. While the most valuable statistic is the number of clicks to your website, other engagement stats can assist with your social media efforts.
When looking at your email list, check the open rates on your emails. Your email open rate should reside between 12%-25%. A clickthrough rate between 2%-5% is acceptable.
Results will vary depending on your industry, but you can see which emails performed the best. The subject line and preview text determine your clickthrough rate. Assess those elements when reviewing your email list data.
Improving the Customer Journey
A content marketing strategy can focus on numerous data points. While these data points will help, the most critical data point is your conversion rates.
How many of your visitors subscribe to your email list? How many of your email subscribers become customers? These numbers allow you to assess each stage of the customer journey.
Improving any stage of the customer journey will have a compounded effect on your entire funnel. Increasing email opt-ins by 10% allows more people to see your offer. Increasing your sales rate by 10% increase the number of prospects who become buyers.
Each small increase adds up for your business.
Monetizing Your Business Through Content
Once you create content and attract people to that content, the next step is monetization. Your objective is to develop products and services that align with your audience’s interests.
When you create a high converting product, update your top blog posts with calls-to-action for that product. Even if you wrote a blog post years ago, you could still update it. This practice will also help with search engine optimization.
Let data trends for your business guide your future offerings. You can create upsells and order bumps to increase the average value per customer.
Start small and scale your way up. Creating too many offers can overwhelm you and your audience. As your audience expresses interest in other ideas, make offers that match up with demand.
You won’t make a ton of money overnight, but you can gradually monetize your business through content.
How To Learn Content Marketing
You came to this blog post because you want to discover how to learn content marketing. As you refine your knowledge and grow your business, your data will become critical for future success.
You can assemble key data points through effective content marketing software. Title Console gives you insights on which content performs the best on your website. This data will help you make better decisions around your content strategy.
You can get started with Title Console’s free plan to see if it’s right for you.