Blogging has come a long way since the first blog was created in 1994. As an example, it wasn’t until 2002 that the first “mom blogs” started appearing. These days, there are upwards of 3.9 million mom blogs in North America alone. These days, more and more people are catching on to the idea that you can make money through website creation. However, finding the right content website ideas is essential to ensure that you can gain the following you need in order to make money.
If you try to create a site that focuses on too broad of a topic, your site will likely never get anywhere near the top of the Google rankings. However, if your topic is too specific, you risk not having a big enough audience.
For that reason, we’ve put together a list of authority website ideas to help you find the right niche for you.
Table of Contents
Hobby Niche Website Ideas
Hobbies are a great thing to center your website content around because they often require both skill and purchasing equipment. This means that you can provide useful information to your audience while also monetizing your blog through affiliate links and other means.
1. Camping, Hiking, and Outdoor Sports
There are endless niche website ideas in the world of camping, hiking, and outdoor sports. There are already many content sites that focus in this area, so you will want to focus on a more specific topic.
Maybe you choose to start a content site about mountain biking in the Rockies, or one about the best gear for cold weather camping. It’s essential to do your research when it comes to your target audience, competition, and keywords to make sure that you will be able to stand out in your niche. If you’re interested in starting a content website in a category that is already saturated, the best thing to do is to further niche down your topic.
If you are considering starting a photography content site, you will want to pick a specific niche as this is a very popular authority website type.
A good rule for picking niche website ideas is finding an expensive hobby that requires people to have a certain level of skill. The reason for this is that people will need resources in order to learn the ins and outs of the hobby. People who are into photography, for example, likely spend a lot of time googling questions that they have as they are working to improve their skills.
When you choose an expensive hobby, it means that there are ample monetization opportunities.
Starting a generic photography site will likely leave you drowned out by the competition. You might choose to focus your site on a more specific type of photography such as portrait photography, landscape photography, street photography, or food photography. You could also opt for a niche photography site that focuses on a specific model of camera, such as the GH5, or a specific type of camera equipment, such as tripods or lenses.
3. Local Foodies
Depending on where you live, there might be an opportunity to create content sites that are monetized through ads and affiliate links and can gain traction quickly if there is little competition. If you live in New York City, a local foodie site might still not be niched down enough to earn the type of traction you are looking for. However, you might find that there is a lot of room for growth when it comes to local foodie blogs in mid-sized cities or more rural regions of the country.
You can monetize this blog idea through affiliate links for cooking products as well as advertisements.
Another hobby that requires both skill and money is starting and maintaining aquariums. If you’ve always had an interest in life that lives in the water, you can find a specific aquarium niche that can be monetized. This niche can be further broken down into topics such as saltwater aquariums, reef aquariums, aquarium fish, and so much more.
How much traffic do you need to monetize blogs? Take a look at this article to learn more.
Bodybuilding is the type of niche that spans hobbies, lifestyle, and fitness. When people become interested in bodybuilding, it definitely becomes a hobby that they spend a lot of time researching. On top of that, people commonly outfit themselves with different gear and supplements as a part of meeting their bodybuilding goals.
If you search for bodybuilding blogs, you’ll find that this market already has a lot of competition. However, you can niche down further to find a spot where your site can thrive. Maybe you take on the topic of vegan bodybuilding or maybe you choose to create a supplement review site that is specifically geared for bodybuilders.
6. The Arts
If you manage to find the perfect niche in the arts, you could find this to be a lucrative content niche indeed. People who are interested in creating art are pursuing a hobby that requires skill, time, and money. This means that they will likely be researching information and products to help them pursue their artistic goals.
Of course, starting an “art blog” is way too broad. But there are endless possibilities when it comes to niching down. Maybe you choose to start a blog focused on crafts for kids using recycled materials, or perhaps your blog focuses on a very specific style of oil painting.
There are a number of different ways you can make money in this niche. Not only could you include affiliate links to art supplies, but you could also create and sell courses, ebooks, and other digital products. You might even offer business consulting services for people who are looking to make money selling their artwork.
Lifestyle Authority Website Ideas
People dedicate a lot of time to figuring out how they want to live, which includes which products they purchase. When you find the right lifestyle niche, you can work to build a following of people who are looking for advice, suggestions, and resources that help them support their lifestyle.
7. Gluten Free and Diet
The market for gluten-free food is expected to expand significantly by the year 2025 globally. Finding a niche within the gluten-free world could be lucrative as many people who are diagnosed with celiacs disease have to come up with new strategies for avoiding gluten in their diet. They need to know which restaurants they can eat at, which products are safe for them, and interesting recipes to keep their diet delicious, nutritious, and delightful without gluten.
As the cost of goods continue to increase, you likely find that more and more people dedicate time to saving money on the products of a buy. While it might seem like a strange niche considering that people focus on couponing are likely very conscious of their budget, you can still make money from affiliate links. The way to do this is by calling attention to products are on sale.
For people in the modern world, making a purchasing decision can be a deep rabbit hole. No matter what you’re looking for, you can most likely find endless brand options and conflicting information about what is worth buying and what isn’t. If you can create a high-quality niche site focused on saving money on a particular type of product, you might just find that you grow a base of loyal followers who look to you for advice on what purchases are worth making.
9. Home and Natural Birth
The parenting market is also a great topic to work in, but there are already huge sites that have authority in the concept of “parenting” as a whole. For this reason, you will want to niche down pretty specifically in order to be able to gain traffic.
One such niche is home birth and natural birth. While many people choose to birth their children in hospitals and medical facilities, others are drawn to experience birth in a more natural setting.
Homebirth refers to people who work with a doula who will be present for the birth in their own home. You could niche down further to talk about the different types of home births, such as water births.
Natural births can occur in the hospital or a medical setting but they focus on avoiding any pharmaceutical drugs or surgical procedures. Many people feel that taking painkillers or getting a C-section can be harmful to the soon-to-be-born, and are dedicated to the idea of giving birth naturally.
We all know that people who are about to be parents end up spending quite a bit of money getting set up. Not only could you place affiliate links and run relevant ads, but you could also sell guides and courses to help them get the information they need leading up to the big day.
While it’s a little uncomfortable to think about, the reality is that we live in uncertain times, For this reason, there is a growing segment of people who participate in what can be called “doomsday prepping.”
There are a frightening number of ways that society could face immense challenges in the future. Whether it’s a natural event or one caused by man, preppers are people who dedicate a lot of time and energy into readying themselves for an uncertain future.
The truth of the matter is that many modern people would be in a very difficult situation if the amenities of civilization disappeared. Most people in the U.S. rely on water that’s supplied using electricity and the organization of their municipality, for example. One doesn’t have to think too long on what your neighborhood would look like after three months without power before getting shivers down the spine.
All that being said, prepping can be a great niche for a content site. These sites might focus on survival skills, building up a food pantry, or weapons and ammunition. A fascinating combination of old-school folk skills such as foraging as well as high-tech modern products, there are a lot of opportunities here for affiliate links, information products, and more.
11. Zero Waste
At first glance, this might seem like a totally ridiculous idea for a authority website. After all, people who are interested in “zero waste”, are looking to minimize their impact on the environment specifically through their purchasing and consumption.
However, actually are still a lot of ways you could monetize my content site focused on creating zero waste as a modern person.
Though it might seem counterintuitive, you will purchase products and order to create a system where they become zero waste. This might include reusable water bottles, compost bins, reusable utensils, and so much more.
As you can see, there are opportunities for making money from affiliate programs here. But since this is a lifestyle niche, there are also a lot of options for creating guides, ebooks, courses, and other digital products.
12. Tiny Houses
The tiny house movement has grown dramatically in recent years. If you search “tiny houses” on Google, you will easily come across tons of blogs, YouTube channels, and custom tiny home builders. However, there is still plenty of room in this market so long as you find the right niche.
There are different types of people who are interested in tiny homes. At some level, there are the dreamers and there are the doers.
Some people simply want to look at pictures of adorable tiny homes and dream about what it would be like to live a simple life. Others are actually actively working towards living in a tiny house, whether they are still in the planning phase or if they have already made their dream a reality.
On top of that, there is urban tiny home living and rural tiny home living. There is also a distinction between tiny homes on wheels and those that aren’t mobile. As you can see, there are countless ways you could niche down in this topic to find a spot where you can monetize this content website idea.
13. Digital Nomads
While some people are dreaming of moving into a tiny home, others are dreaming of getting out of dodge entirely. The modern world is a quickly changing place, and some people have realized that they can live a more adventurous, exciting, and cost-effective life by working a remote job for US dollars while bouncing around from country to country.
Like many of these other niches, you will easily find many other content sites about this topic. However, there is plenty of room to niche down here.
If you are a digital nomad yourself, you could create a blog to share your travels and experiences with other people. Or maybe you want to start a site that helps people understand the different visa requirements and laws in different countries. You’ll want to do your research before starting your content blog, but if you can find a place where there is interest but not a lot of competition, you might have found the sweet spot.
14. Concealed Carry
Another lifestyle niche is that of concealed carry. This one mostly applies to people in the United States. People who are interested in concealed carry are going to need access to high-quality information, as it’s essential that they abide by the laws in different states when it comes to firearms.
(SEO is essential when it comes to making money from your blog. Here’s our SEO checklist.)
Fitness and Leisure Content Website Ideas
According to the CDC, only 23% of American adults get as much exercise as they should. However, there is definitely a segment of the population that puts a lot of their energy and attention towards fitness. If you can find the right niche that doesn’t have too much competition but has a reasonable potential audience, you can monetize your fitness and leisure content site.
When you think of starting to exercise, running is likely one of the first things that come to mind. Visit just about any neighborhood in the Uone good work ethic S and you will likely see a few runners on a nice, sunny day. In fact, about 15% of the American population (or 50 million Americans) participate in either jogging or running.
This means that you’re starting out with a huge target audience in this category. However, you’ll want to get more specific to find the best niche website ideas here.
Some niche ideas for this category include barefoot running, 5k running, or training for marathons.
16. Rock Climbing
This is another niche that transcends categorization, as it could fit into our hobby, exercise, or outdoor sports category. However you want to classify it, this is a great option as it fits the bill when it comes to an expensive hobby that requires skill on the part of the participant.
There are certainly plenty of rock climbing sites out there, so you will want to find a way to stand out from the crowd. You can do this by focusing on a specific type of gear, focusing on a specific location, or finding another unique angle on the sport. You can monetize this type of site through affiliate links, ads, digital products, and more.
Fishing is one of those leisure activities that people get really into when they get into it. This means that they’re spending their free time reading about it, learning about it, researching gear, and planning out their next trip.
Finding a specific niche here is key. This is also a category where you will want to have expertise, whether you grew up fishing or whether you are willing to take a crash course in the hobby.
You might choose to start a site about fishing in a particular region or body of water, or you might start a site based on a specific style of fishing.
When people start thinking about writing content as a way of making money, they often assume that you want your target audience to be as big as possible. However, this is a surefire way to get lost in the crowd of the internet. What you’d rather have is a smaller audience that is dedicated to their interests.
A great example of this is archery. There are millions of people around the world that enjoy this hobby, but there are many more who’ve never given it one thought. Archery is a sport that requires skill and specific gear, and is often accompanied by passion on the part of the participant.
Whether you start a bow-hunting site or a historical archery site, the target audience is there if you can access them. This type of site can be monetized through affiliate links, ads, digital products, and more.
19. Mountain Climbing
Mountain climbing is a sport that requires a lot of very expensive gear. Gear research is perhaps more essential in this sport because the gear that fails on an expedition can lead to dangerous situations. Most mountain climbers are going to replace their gear every two to five years.
That makes this a great niche for affiliate programs.
Productivity Niche Website Ideas
Getting organized can be complicated in the modern world. If you can find the right niche within this category, you can build a group of dedicated followers who will take your advice when it comes to product purchases as well as organizational systems. On top of affiliate links, there’s a lot of room here for digital products and guides.
21. Product Management Tools
Lots of people are looking for tools to help them manage their projects. If you are a highly organized person who can help the world get on top of the ball through templates, info, and tool suggestions, you can work to grow an audience of followers.
22. Bullet Journals
Bullet journalism has been an explosive industry in the digital market. People can make money in this space by selling templates and guides to help other people model their bullet journals. They also might provide affiliate links to bullet journals or even sell the journals themselves.
(Check out this article to learn how to write the best titles for your posts.)
Use These Content Website Ideas to Help You in Your Authority Site Brainstorming
The world is your oyster when it comes to content website ideas. In your initial brainstorming, be open minded about your possibilities. Once it’s time to do more specific market research, be analytical and objective to ensure that you put your time and energy towards something that can provide a positive and beneficial ROI.
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